Skip to main content

A Different Approach

Pizzeria Fondi

Pizzeria Fondi

When they zig, we zag. Our client wanted the story about the quality of their ingredients and techniques to stand out in the crowded field of local specialty pizzerias in Seattle. Since virtually everybody else was using photography in their advertising, designer Craig Marocco commissioned artist John Burgoyne to create original illustrations to go with our evocative and appetizing copy. The result was as entertaining and informative as it was beautiful.