When a dozen young guns from one of the top law firms in Chicago broke away to start their own boutique firm, they asked us to develop a new identity system and website that would announce to the world that a nimble, effective, and accomplished new team had arrived on the scene. One that could hit the ground running and get the work done with rapid response, personal attention and outside-the-box thinking. They were a diverse and accomplished group, dedicated to supporting social justice causes as well as providing no-nonsense litigation for some of the most prestigious and influential companies in the world. That's why we focused on storytelling and imagery that expressed who they were as people, in addition to how brilliant and creative they were as attorneys.
"This firm is built on a time-honored principle: We are committed to meeting the legal needs of our clients with skill, integrity, and discipline. By putting clients at the center of our mission, by aligning our interests with theirs, and by building processes that allow us to fulfill our promises, we hope to earn and maintain their trust every day, on every matter."