When Starbucks bought the popular Seattle-based coffee company, Torrefazione Italia, they were thinking about rebranding the small chain as an elegant, old-world Italian-style coffee house. They hired us, along with Marocco Design, to imagine what that place would look and sound like. We knew this presentation had to be more engaging and compelling than the usual sleep-inducing slide deck, so we created the new brand from top to bottom, and brought the concept to life by presenting it in the form of an Italian coffeehouse newspaper.