The founders of this elite sporting club offered members access to remote luxury fishing resorts around the world. They asked us to create a name and identity system that would tell their story. The name FinnTalon conveys images of wildlife, wilderness, and legendary hunting estates. And designer Michael Hilliard's logo brought it all to life. Our clients were also delighted that the brand carries a whiff of well-aged, single-malt whiskey.  Bullseye!