This beloved local burger joint wanted to delight their regular customers—and win over a few new burgertarians—with a newsletter about their history, their most popular menu items, and the superior quality of their food. But they wondered if anyone would read it. We convinced them that if you write it well, they will read. And if you include a few games and riddles to keep the smaller Kidds entertained, everyone will be happy. It worked. They used it as an in-house promotional piece and also as a mailer to drive new business.