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Magazine-Style Brochure

Picton Technologies

Picton Technologies

This manufacturer of railroad safety equipment wanted a tradeshow brochure that would impress investors and attract new customers. We designed and wrote it like a magazine, making it more compelling and fun to read than a brochure. It offered product information but also news stories, railroad lore, reprints of vintage travel posters, and even a couple of authentic dining-car recipes. It was such a success that it was reprinted in three languages.